Imagine walking into a digitized gym where every machine and barbell is equipped with smart weights and is connected to your client’s wearable device, an app and a leaderboard. It might seem like... View More
Motherhood can be tough as it is, and being a working mom can host its own challenges on top of the already busy life of a fitness professional. According to Pew Research, 77% of adults say women have
Your passion is to help people maintain or regain optimal health and fitness. Under current law and standards, you are only permitted to work with clients who are already fit and healthy or have been... View More
When you think of a hero, who comes to mind? A real-life hero might be described as someone who steps up in a crisis, who is admired for courage or noble qualities, or someone who... View More
Just as we coach our clients to measure their goals for success, we too must have our own goals for business, otherwise it’s never going to evolve... View More
Continuing education is a popular topic in the fitness industry. Between the continual need to stay current with credentials, the specific requirements you must meet and the annual live events that... View More
In 21 years, I’ve managed to create three things that went viral online. That is one viral piece of content every 7 years. Truthfully, that is a far better average than most who may never create... View More
Personal trainers learn about helping clients and exercise selection in their certifications and education, but one area that is typically overlooked by many new trainers is building a business and a... View More
A great trainer today will have the same foundational qualities as a great trainer will have 10, 20, 50 and 100+ years from now because the universal principles of training never go out-of-date... View More
What business skills will you need to learn to grow your income this year?If you’re like most, your answer will be something like “master marketing.”... View More
Sometimes it is hard to see the good in what is considered bad. While in the midst of the Covid-19 pandemic, gyms, studios and training centers suffered. According to IHRSA, 47% of jobs in the fitness
There are solid ways to grow your business without spending so much of your time and money. Have you considered that your clients and your time could be your best marketing assets?... View More